Search Engine Results: What Does It Say?

When you do a search for your personal or business name, what do the search engine results say about you? Are you finding your names at the top of the search engine results? Or do you have to browse through the results to find any information about you? When it comes to branding, having concise search engine results is key to delivering your brand message and building traffic to your website.

For instance, when I do a search for “Kim Beasley” on Google, as of the writing of this article, I come up in the number one spot. Also, the majority of the links on the first few pages of the search for my name, pertain to me. What do the search engine results look like for your personal or business names?  To help manage the branding of your names via search engines, there are key things that you can do to get good search engine results. Below is a starter list of things you can do:

• Keywords. Make sure your content is keyword rich so that search engines will find you based on your keywords.
• Site Layout. A site that has a good layout for its content is not only easier to read but it also makes it easier for the search engines to crawl (browse) through your site.
• Internal linking. When writing your content, linking to other internal web pages can give the search engines links to follow within your website.
• Constant update. Updating your content on a regular basis is good because search engines like to visit websites that have new content on a regular basis.
• Don’t duplicate content. This is a big no-no for Google search engine. Don’t have the same content on different web pages throughout your website. Use of unique and keyword rich content is best.

Although this is a short list, there are many more things that you can do to attract search engines to your branded website which will help get your brand message out. The video below has additional information that has helpful tips about SEO that you can implement to help brand your names.

Image: SXC.hu