Comments on: Selling Social Media to Traditional Marketing Decision Makers

By: Mhairi

Mhairi — Sat, 25 Oct 2008 05:54:56 +0000

ROE – I like that comment.

Thanks for the great synopsis and for coming along.

By: Colleen

Colleen — Fri, 24 Oct 2008 05:34:19 +0000

@Angela – ahhh, but at least they *showed* up! that’s gotta be a start, no? Congrats on working towards getting people headed in the right direction!

By: Angela Connor

Angela Connor — Thu, 23 Oct 2008 00:42:05 +0000

Newspapers thought the internet was a fad and dumping ground for their 80-inch stories. Look where that mindset got them. Need I say more?
I just held a session at the NC Center for Nonprofits Statewide conference in Raleigh last week and was simply amazed at the sheer number of people running non profits who are scared to death and intimidated by social media. They think it’s for the young and the tech savvy and have no idea where or how to start. There are a few who are involved but the great majority of the 48 who showed up for my session were scared to death.

By: Colleen

Colleen — Wed, 22 Oct 2008 16:45:06 +0000

Hey John – I agree with your point, mostly. I think it depends on who you’re talking to frankly. Old school traditionalists will think you’re just using jargon if you use Engagement rather than Investment… they’re not ready for ROE yet. Still need ROI and then you can begin to transition them over to ROE.

By: John Carson

John Carson — Wed, 22 Oct 2008 16:02:14 +0000

Hi Colleen,

I’ve been to a few Third Tuesday Toronto. On your point #10, I think we need to stop talking about ROI and instead use ROE — Return On Engagement.

JC.