Seniors Hip to Digital Technology

Do you think that marketing your electronic products and high-tech toys to the over-50 crowd is a waste of time? Think again. A recent study by Horowitz Associates for “Retirement Living” magazine shows that the 50+ population is well on its way when it comes to having digital TV services in the home.

According to the study, two thirds (65%) heads of household 50+ report having some sort of digital TV service (digital cable, satellite, or FiOS/U-verse). Six in ten (59%) have broadband at home. Currently, two out of ten households headed by a 50+ adult have a 3-service (TV, Internet, and phone) bundle, and an additional 30% say they would get a bundle if it meant a 10% discount off their monthly bill. These consumers are currently spending an average of $155 a month across all their telecommunications services. Who knew?

It is important to remember that the 50+ segment of today is very different than what we might have perceived about the 50+ populations in years past. “Baby Boomers” are now a core part of this segment. As this segment nears retirement age, we can anticipate they will be seeking out information, communication and entertainment that is relevant to their current and changing lifestyles.

(photo credit: stockxchg)