SEO vs. PPC: The Popularity Game

It has been said that SEO and PPC are two of the most important factors in making your site’s ranking go higher and also help your site get more traffic. Both should play quite balanced roles. However, in a recent report, it has been said that a research done found out that SEO is more popular as a topic compared to PPC. This study has been done just recently by Hitsearch, an SEO agency.

The study did use data from Google’s Google Trends tool to do this study. The company found out that in the last 12 months, SEO, used as a term, had been searched more compared to PPC. This certainly does show that search engine optimization has become more popular compared to PPC.

Now that we have tackled that, what can you now say about this? Does this go to show that we should be looking at SEO more instead of looking at both equally?