Shanda New Senior Vice President Heads New In-Game Advert Biz
October 24, 2007 by Patrick Quek
Filed under Gaming
Shanda (Shanda Interactive Entertainment Limited) has ropped in Donald Chan, previously National Managing Director (China) for Leo Burnett Shanghai Advertising Company, to head the online gaming company’s new in-game advertising business and become its Senior Vice President altogether.
“We are pleased to welcome Donald Chan as the newest Senior Vice President at Shanda,” said Tianqiao Chen, Shanda’s Chairman and CEO. “Donald is one of the most influential persons in China’s advertising industry. With his extensive experience in marketing, advertising and brand building in both traditional and digital media, we believe he is the ideal candidate to head our new IGA business and view him as a strategic addition to our management team.”
Once again, China’s gaming giant has made a strategic move to make more in-game money which of course, you have to hire the right person in the first place.
Via Shanda
Comments
One Response to “Shanda New Senior Vice President Heads New In-Game Advert Biz”Trackbacks
Check out what others are saying about this post...[...] Patrick wrote an interesting post today on Shanda New Senior Vice President Heads New In-Game Advert BizHere’s a quick excerptWith his extensive experience in marketing, advertising and brand building in both traditional and digital media, we believe he is the ideal candidate to head our new IGA business and view him as a strategic addition to our management … [...]