Comments on: ShapeXpress Fitness Franchise Closes Tulsa Club http://www.everyjoe.com/articles/shapexpress-fitness-franchise-closes-tulsa-club/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Fri, 18 Dec 2009 08:55:13 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: sean http://www.everyjoe.com/articles/shapexpress-fitness-franchise-closes-tulsa-club/comment-page-1/#comment-299341 sean Sat, 10 May 2008 19:16:53 +0000 http://www.franchisepick.com/shapexpress-fitness-franchise-closes-tulsa-club/#comment-299341 A. nonymous: Why argue against hyperbole with more hyperbole? What are some of the specific claims in the marketing materials you find deceptive? Feel free to email them to info[at]ideafarm.net for a review. I'm doing a series on seeing through deceptive franchise ad claims. A. nonymous:
Why argue against hyperbole with more hyperbole?

What are some of the specific claims in the marketing materials you find deceptive?

Feel free to email them to info[at]ideafarm.net for a review. I’m doing a series on seeing through deceptive franchise ad claims.

]]> By: A. Nonymous http://www.everyjoe.com/articles/shapexpress-fitness-franchise-closes-tulsa-club/comment-page-1/#comment-299389 A. Nonymous Sat, 10 May 2008 15:16:41 +0000 http://www.franchisepick.com/shapexpress-fitness-franchise-closes-tulsa-club/#comment-299389 I know from an insider's vantage that the materials promoting this franchise "opportunity" (opportunity for you to pay ShapeXpress for the pleasure of going bankrupt) are crafted Xpressly (pun intended) to fool potential franchisees through excessive hype and hyperbole -- with no basis in reality. The "man" (using the term loosely) who started the franchise is an uneducated, self-glorifying, teeny-statured, insecure and evil moron who's made cash for himself mostly through MLM or "pyramid" schemes. He has all the class and ethics of an intestinal parasite. It's no surprise this concept failed, but it does make me giggle that people finally see his "business" for the borderline legal sham it really is. I know from an insider’s vantage that the materials promoting this franchise “opportunity” (opportunity for you to pay ShapeXpress for the pleasure of going bankrupt) are crafted Xpressly (pun intended) to fool potential franchisees through excessive hype and hyperbole — with no basis in reality. The “man” (using the term loosely) who started the franchise is an uneducated, self-glorifying, teeny-statured, insecure and evil moron who’s made cash for himself mostly through MLM or “pyramid” schemes. He has all the class and ethics of an intestinal parasite. It’s no surprise this concept failed, but it does make me giggle that people finally see his “business” for the borderline legal sham it really is.

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