Simple Marketing Steps: Email Signatures

When you send an email to potential customers, are you using that opportunity to market your business? When looking at your overall marketing plans, don’t forget the smaller steps. Think of small and easy ways that you can subtly get your business name out to people. While long signatures can be annoying, you do want to put several elements in each and every email you send.

Here are some key elements to insert into your signature:

• Your name – first and last. Make sure people know which Jane, Mike or Steve they are communicating with.
• Your business name – that’s a given, but many people actually forget this.
• Your slogan or branding. Use the opportunity to reinforce your branding.
• Your web site address. Let people know where to find you!
• Your phone number or email address. Remind your customers how they can reach you. Go ahead and put your email in your signature – it makes it easier for someone to copy all of your contact information into an address book.

You could also include your title, company address, fax number, and other information. But the above elements are the essential ones.

In addition to using this signature in email to customers, think about using a short signature to promote your business to friends, family, and acquaintances, too. However — and this is a big however — if you’re forwarding risque or off-color jokes and pictures, you don’t want to associate your business with those activities (unless that actually is your business). If you’re writing a note just to say hello and chat casually with someone, it doesn’t hurt — at the very least — to put your web site address in your signature. Remember that friends and family can refer customers to you, too!

There are many other simple things you can do to promote your business every day. What are some of your favorites?

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