Six Apart Buys Rojo

Om Malik reports that blogging company Six Apart will soon announce it has purchased Rojo! It seems Six Apart won’t be adding an aggregator based on Rojo, but instead incorporating some elements of the technology into its existing products. The Rojo.com site (the online feed reader) and Rojo’s weekly feed roundup newsletter could become a separate company, that will look for outside investors. Or atleast that seems to be the plan for now. “The service is going to stay up, and we are going to use the code in some our other products,” says CEO Berkowitz, who seemed pretty pleased with his latest acquisition.