Slow Economy Boost TV Viewers
March 2, 2009 by Milo Riano
Filed under Computers
In times of slow economy, the television is booming amidst the barrage of online videos.
According to Nielsen, personal TV use as of the last quarter last year was up by 6 hours at 151 hours/month of usage. This means that Americans watch an average of 4.5 hours a day. American households watch on average 8 hours and 18 minutes a day.
Other notable facts:
31 percent of Internet activity occurs when consumers are also watching television. (Must. Have. More. Media.)
At 7 hours, 11 minutes per month, “timeshifted TV” is watched at double the pace as video online. But young viewers (18-24) watch video on the Internet and on a DVR at the same rate: about 5 hours per month.
Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and television more than men.
During the fourth quarter, growth of online video was driven by events such as election coverage and the SNL/Sarah Palin clips.
Weekdays outpaced weekends for online video viewing in October with 65% of online video viewers streaming content between 9am–5pm Monday through Friday (i.e. I don’t feel like working today!), versus 51% of online video viewers logging on between 6am–8pm on weekends.
Read the report here.
