Small Business Copyblogging

For a small business, a blog is to the 21st century what the direct mail flyer was to the 1990s. The only trouble is that so few small business owners realize this amazing marketing tool even exists. Imagine, that for the price of taking a home-made flyer to Kinko’s 15 years ago, a business can now reach its entire client base on a daily basis.

However, just because your neighborhood florist can arrange a stunning bouquet and your vet can keep your dog healthy and fit, doesn’t mean that they can write–or have the time to do it. That’s where you–the freelance writer –come in.

Blogging Opportunity for 2009
As you’re working on goals for 2009, add a little time to approach the neighborhood people with whom you do business. Explain to them that if they already have a Web site (most likely do), you can craft a daily message five days a week for them on a blog, for, say $50/week. Good for them; good for you. If the florist gets just one wedding a month or the vet gets a new client, they’ve come out ahead. For you, it’s a writing gig with little or no competition, one that if you keep up with it can provide a nice additional income. So, start making a list of businesses you know that need your blogging help.

(photo credit: istockphoto)