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Tuesday, December 22nd, 2009

Snapped, Crackled & Flopped: RIP State College Cereality

June 24, 2008 by Sean Kelly  
Filed under Business

cereallogo (FranchisePick.com The franchise blogI had an interesting morning; I got into an argument with my Rice Krispies. I distinctly heard “Snap, crackle, f*ck you!” I’m not sure which one of them said it…  The Late, Great George Carlin 

Also read:  The Cereality Franchise Dead Pool: VOTE NOW!

Cereality Franchise Closes in 3 Months; Breaks Previous Record

How ‘Bout a Stone Cold Bowl of Reality?Reality, Surreality & Cereality

FranchisePick.com mourns the passing of the State College, PA Cereality cereal cafe.

We mourn the passing because that leaves only three remnants of the silliest, most self-indulgently bad idea to have ever graced the Franchise Graveyard.  We mourn the passing because soon these last three will disappear, and future generations may doubt that there were once people who had good enough credit to fund a $300,000 cereal cafe but not even a couple good enough friends, family members or advisors to keep them from doing so. 

Even college kids who’ve spent the last five years in a haze of beer, smoke and liberal arts could see what a truly stupid idea Cereality is.  Reports Ha-Mace, Chief Contributor of State College’s On the Record blog:

As I drove down College Avenue earlier today I noticed that the door and windows of Cereality were cerealityfail covered with paper… I was never in Cereality because, although I love my cereal, I just can’t imagine paying that much for a bowl of Frosted Flakes. But anytime I walked by (with the exception of the week they opened) I really never saw many people in the place.

I think when Dunkin Donuts opened essentially across the street it was the end of Cereality. I don’t care how comfortable your chairs are if it’s between a bowl of Fruity Pebbles at Cereality and a bacon, egg and cheese on a cinnamon-raisin bagel at Dunkin’ Donuts I’m going to DD every time.

So, for the three of you who enjoyed visiting Cereality you’re just going to have to go somewhere else. I’m sure The Diner can overcharge you for Cap’n Crunch if you want.

WHAT DO YOU THINK?  IS CEREALITY GOD’S WAY OF TELLING THE FRANCHISEE THEY HAVE TOO MUCH MONEY?  SHARE A COMMENT BELOW.

 

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Comments

5 Responses to “Snapped, Crackled & Flopped: RIP State College Cereality”
  1. Ben says:

    Hey, nice little write up, I wrote a note about it as well on my blog about Penn State, you can check it out here http://ilovepsu.com/2008/06/27/local-cereality-closes-its-doors/

  2. Ben says:

    I’ve only been to Quaker Steak once, and it was pretty good. It’s pretty popular though I think among the residents of State College. They also have a stand that sells buckets of wings at Home Football games and those are very popular. I’ve never tried the atomic wings but I’m usually not a fan of extreme spiciness!

    My friends and I (students) tend to order wings from Wings Over Happy Valley. It’s a franchise (simply called Wings Over ______)…. you’ve probably heard of them.

    The pretzel place opening up is “Pretzel Time”

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  1. [...] Snapped, Crackled & Flopped: RIP State College Cereality [...]

  2. [...] My friend, and marketing buddy, Sean Kelly, is reporting that one of Cereality’s franchises recently closed. Sean is really sad. Read his breaking franchise news, here. [...]

  3. [...] Snapped, Crackled & Flopped: RIP State College Cereality [...]



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