Social Media and Email Marketing
August 18, 2009 by Kim Beasley
Filed under Social Media
For those who use email marketing as a way to gain clients or to sell products, then you are already aware of how powerful it is to use. Yet if you are not including social media in with your email marketing campaigns then you are missing out on an important part. When you incorporate social media in with your email marketing campaign, you open the door to grow the 
number of people that visit your social media website.
Or you might think about incorporating a message within your email marketing campaign that directs your followers to your social media profile.
If you don’t use email marketing in combination with social media, I thought it would be helpful to share three tips to help you get started:
- Be selective in what you share via your email marketing campaign regarding social media. If you mix business and personal, then keep your personal social media efforts separate from your business social media.
- Include opt-in links within your email marketing campaign. Consider setting up a survey or poll that will help people connect with you via your social media profile.
- Connect with others by joining groups within your social media websites and connect the dots because your groups and your email marketing campaign.
As you combine your social media efforts with your email marketing campaigns, keep these three tips in mind. The video below is also a helpful tool to get your started.
Image: SXC.hu
I am finally beginning to see the pro-active aspect of e-mail marketing campaigns for myself, not just my clients. Blogging and all the other passive measures only get your product/service out there so far. E-mail campaigns step into the reader’s space and say, “Don’t forget us, we’re still here.” People may go for a few days or weeks without reading their feeds or checkng their favorite websites. It stands to reason, however, most people are going to check their e-mail. Social media is the new standard for advertising, so it only makes sense to integrate e-mail marketing with social media exposure.