Social Media Monitoring Tool: Techrigy
July 17, 2009 by Kim Beasley
Filed under Social Media
Recently, the social media monitoring tool, Techrigy, was acquired by Alterian. According to Alterian,
“Social media monitoring and analytics are a complex challenge. Social media and Web 2.0 applications are developing and changing so rapidly that only those companies that can combine an understanding of social media with a solid history in marketing analytics will succeed in this fast emerging space,” said David Eldridge, Chief Executive Officer of Alterian. “By combining Alterian’s platform with Techrigy’s SM2 technology, marketers now have a complete, easy and practical solution to understand the complete view of their customers and take action to use this to build brand equity and generate opportunity.”
How can this social media monitoring tool help you? Check out the list below of the different ways that SM2 from Techrigy, monitors social media:
- Blogs
- Wikis (Such as Wikipedia)
- Message boards/Forums
- Video/photo sharing website (such as Flickr and YouTube)
- Mainstream media blogs (such as the New York Times blogs)
- Microblogs (such as Twitter, Pownce, Friendfeed, and Plurk)
- Social networks (such as Facebook and MySpace)
Using a social media monitoring tool can help you manage your online reputation. It is very important that you monitor your online reputation so that you will be aware of positive or negative feedback. Monitoring for negative online feedback can help you quickly address it.
