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	<title>Comments on: Social Network Positioning: &#8220;New Age Solutions to Old Economy Problems&#8221;</title>
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		<title>By: Bob Turek</title>
		<link>http://www.everyjoe.com/articles/social-network-positioning-new-age-solutions-to-old-economy-problems-374/comment-page-1/#comment-326646</link>
		<dc:creator>Bob Turek</dc:creator>
		<pubDate>Mon, 19 May 2008 15:55:43 +0000</pubDate>
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		<description>Aditya- thanks again for commenting. If only strategies were focused- it would eliminate many of the communication problems of corporations. There is an element of &quot;big brother&quot; in your statement, which is fine by me since, after all, we are talking about promoting social networking on company time. Watch for my post on how Google manages innovation- i.e., they let people &quot;do what they want to do&quot; for 20% of the time- the catch is that you&#039;ve got to tell them what you are doing.</description>
		<content:encoded><![CDATA[<p>Aditya- thanks again for commenting. If only strategies were focused- it would eliminate many of the communication problems of corporations. There is an element of &#8220;big brother&#8221; in your statement, which is fine by me since, after all, we are talking about promoting social networking on company time. Watch for my post on how Google manages innovation- i.e., they let people &#8220;do what they want to do&#8221; for 20% of the time- the catch is that you&#8217;ve got to tell them what you are doing.</p>
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		<title>By: Aditya Gholap</title>
		<link>http://www.everyjoe.com/articles/social-network-positioning-new-age-solutions-to-old-economy-problems-374/comment-page-1/#comment-326645</link>
		<dc:creator>Aditya Gholap</dc:creator>
		<pubDate>Sun, 18 May 2008 07:01:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.projectmanagement411.com/social-network-positioning-new-age-solutions-to-old-economy-problems/#comment-326645</guid>
		<description>Hey Bob, 

Correctly pointed out. Social networking needs to be combined with strategy thinking. My view is that it can be a great HR tool. It can really drill down company values et al due to constant interaction. And this can only happen if its strategy focussed. A firm should want to control and direct conversations in an environment that is relatively open. I think what Social Networking does for business is that there is one large macro message; you can then break that macro message and give it a 1000 forms using micro messages on SN -this then supplements company vision which can then make your task force address consumers better. Thats just one way - there are millions of other ways.</description>
		<content:encoded><![CDATA[<p>Hey Bob, </p>
<p>Correctly pointed out. Social networking needs to be combined with strategy thinking. My view is that it can be a great HR tool. It can really drill down company values et al due to constant interaction. And this can only happen if its strategy focussed. A firm should want to control and direct conversations in an environment that is relatively open. I think what Social Networking does for business is that there is one large macro message; you can then break that macro message and give it a 1000 forms using micro messages on SN -this then supplements company vision which can then make your task force address consumers better. Thats just one way &#8211; there are millions of other ways.</p>
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		<title>By: Bob Turek</title>
		<link>http://www.everyjoe.com/articles/social-network-positioning-new-age-solutions-to-old-economy-problems-374/comment-page-1/#comment-326641</link>
		<dc:creator>Bob Turek</dc:creator>
		<pubDate>Fri, 16 May 2008 22:08:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.projectmanagement411.com/social-network-positioning-new-age-solutions-to-old-economy-problems/#comment-326641</guid>
		<description>Hi Miranda- thanks for commenting. Glad to see someone agrees with the strategy link. I think a lot of firms are considering enabling social networking within their work forces just because they feel that &quot;this is the new way&quot; of communicating. I don&#039;t think this is enough- there MUST be a strategy that is fulfilled. Brings to mind an old post about how blogging assists project management at http://www.projectmanagement411.com/why-didnt-i-think-of-that/ . Do you have any specific examples of companies that have wrestled with this (don&#039;t have to name names just the situation)? Thanks.</description>
		<content:encoded><![CDATA[<p>Hi Miranda- thanks for commenting. Glad to see someone agrees with the strategy link. I think a lot of firms are considering enabling social networking within their work forces just because they feel that &#8220;this is the new way&#8221; of communicating. I don&#8217;t think this is enough- there MUST be a strategy that is fulfilled. Brings to mind an old post about how blogging assists project management at <a href="http://www.projectmanagement411.com/why-didnt-i-think-of-that/" rel="nofollow">http://www.projectmanagement411.com/why-didnt-i-think-of-that/</a> . Do you have any specific examples of companies that have wrestled with this (don&#8217;t have to name names just the situation)? Thanks.</p>
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		<title>By: Miranda</title>
		<link>http://www.everyjoe.com/articles/social-network-positioning-new-age-solutions-to-old-economy-problems-374/comment-page-1/#comment-326634</link>
		<dc:creator>Miranda</dc:creator>
		<pubDate>Fri, 16 May 2008 18:44:25 +0000</pubDate>
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		<description>I agree that if a company is going to implement social networking, it should be related to strategy. Otherwise it&#039;s just &quot;fun.&quot; Before implementing social networking, it&#039;s important to analyze how it can help the company. And if it fits, it can be a great tool.</description>
		<content:encoded><![CDATA[<p>I agree that if a company is going to implement social networking, it should be related to strategy. Otherwise it&#8217;s just &#8220;fun.&#8221; Before implementing social networking, it&#8217;s important to analyze how it can help the company. And if it fits, it can be a great tool.</p>
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