Some Lessons on RSS Ads

Businessweek has an interesting article about RSS ads. They spoke with Dick Costolo, CEO of Feedburner, and learned that the people who visit a site through a search engine or a link are a different bunch than those who subscribe through an RSS feed. Sounds logical to me, the people searching for specific gadgets like a blackberry would respond very well on ad for wireless gadgets. “But someone who subscribes a feed already has a BlackBerry and the gear that goes with it. An ad encouraging them to buy a BlackBerry or even to dump the device for a Treo wouldn’t work.”