Son of a Niche

There is a small Panamanian island where there are seventy-four (74!) species of bats.

How in the world do they all live together in harmony? They have specialized. Some eat bugs, some eat fruit, some eat lizards or small animals. But they’ve taken it even further: some only eat bugs that fly over the tops of trees, some eat the ones that fly through the canopy, some eat the ones that live on tree trunks and some eat ones that crawl on the ground. And the same goes for those that eat fruit and those that eat animals.

They succeed by niching themselves. And if you really want to succeed with blogging, you should do the same. The more specifically you can niche your blog, the more likely you are to build a community that will engage with you and be able to command certain keywords if you’re optimizing.

Here’s the trick: you are not the bat…your blog is. Or rather, your blogs are.
Blogs are cheap and easy. There is no reason not to have more than one. If people love three of your products enough to talk about them, then start three separate blogs to build a community around each one. If half of your customers love surfing and another third of them love opera…start or commission or sponsor a blog on each of them.

The more specific your subject matter, the easier it will be to engage them. Of course, that also means authenticity is even more important.

PHOTO Credit – Source: Jupiter Images (http://www.jupiterimages.com/).