Sony Ericsson WTA Launches “Looking for a Hero”
April 18, 2009 by Julie Bonner
Filed under Sports, Tennis
The Sony Ericsson WTA is expanding their online presence with the launch of “Looking for a Hero”, a new online marketing campaign. Sixteen players were included in the production, which takes an exclusive look into their lives.
The players involved in the campaign include Venus Williams, Serena Williams, Elena Dementieva, Caroline Wozniacki, Vera Zvonareva, Nadia Petrova, Marion Bartoli, Alona Bondarenko, Patty Schnyder, Dominika Cibulkova, Bethanie Mattek-Sands, Peng Shuai, Sania Mirza, Aleksandra Wozniak and the doubles team of Kveta Peschke and Lisa Raymond.
The film series will launch in the next coming weeks and will be distributed through online sources such as Facebook, MySpace and YouTube.
Venus Williams made this statement about the project: “I’ve been lucky enough to be involved in every stage of the “Looking for a Hero?” marketing campaign and more than ever I enjoy not only the creative process, but the unique way of being able to connect with the fans of women’s tennis. This is a great campaign for the Sony Ericsson WTA Tour and it’s another sign that women’s tennis is spreading its wings to attract a new generation of fans.”
Source: Tennis Channel Press Release
Image Credit: Bauer Griffin
