Sony Jumping on the Casual Bandwagon

Console bigwig, Sony, is trying its hand on the casual gaming platform – and its on PlayStation 3 too!  The name of the game is Afrika. According to this article, it is a deviant from their usual lineup – no shooting, little action, no winning or losing, there isn’t an ending too. Hmm, that description doesn’t make it seem like a game at all.

In Afrika, players are given a great experience of touring a virtual African Safari as a photographer with photo-taking assignments.

Sony hopes that players will be impressed with its advanced graphics. Chief Executive of Sony’s videogame unit, Kazuo Hirai, said that they’re offering a different approach to interactive entertainment and that some might not even see this as a game at all.

The title will be on sale in Japan on September 4 for $54 a piece.  Its an important trial run for Sony, which is trying their hand on another genre.