Spot the Bull with Orange

I have memories of my dad playing Spot the Ball everyweek, handing over the entry form along with the football coupons to the man at the door on a Friday (do they still do this?). Now Iain brings news of his new site for Orange,bringing along a replay of their contest Spot the Bull. Tune into the site and decide where in the field Winston the bull will be at 3pm every day to get a chance to win some Glastonbury tickets.

It’s a double luck draw – you have to predict the correct place on the field and then get lucky with the random draw. But they’ve improved your chances by allowing a team to enter, so you get far more chances to pick the right square and then all in the team can win.

I like the contest, it’s fun, it’s sticky and most importantly it’s got personality. They’re giving regular updates about what Winston is doing so you can get to know him and there’s a live feed from the field so you can see where he is. I’m going to be tuning in regularly to see what he’s up to.

Screenshot from site

Update: I asked Iain a few questions and this is what he said.

1. Does this fit into a wider campaign or is it just a standalone site relating to Glastonbury?

Iain: It’s a standalone Glastonbury promotion (but it ties in with the rest of Orange’s Glastonbury sponsorship (which they’ve been doing for 10 years now.) There is a press campaign supporting the site.

I spotted this in the Metro.

2.What is Orange looking for with this campaign? Do they have a presence at Glastonbury?

Iain: They do – the biggest expression of this is their ‘chill and charge’ tent where you can hang out while they charge your phone for you. As far as I’m aware it’s open to everyone not just Orange customers.

So this sounds a good connection. I’ve never been to Glastonbury, so no idea how brands work in the space, or whether they are welcome. Here, Orange offer a utility that I’m sure is used well – any one who goes care to comment?

3. I’d love to know the set up you have to get the live feeds to the site.

Iain: That’s the trickiest bit really – it involves a big crane, some wide angle cameras, generators, a satelite uplink and lots of cables…

At this, the geek in me wants pictures and diagrams and all that stuff! Forget the what you did, just how did you do it!