Startup YuMe Wins MSNBC.com Deal
June 29, 2009 by Stephen Kersey
Filed under Business
YuMe has been chosen by MSNBC.com to provide advertising for the website’s videos. YuMe, a startup located in the California town of Redwood City, will be in charge of the targeted advertising for the Today show and Nightly News — both of which are aired on NBC.
Claiming to be the world’s largest dedicated video advertising network, YuMe has the ability to give extreme reach to advertisers through their network. Publishers who have chosen YuMe include Glam Media, egoTV, blip.tv, JoeCartoon and RedOrbit.
Per month, YuMe handles about 560 million video streams and more than 63 million unique viewers.
As video on the internet continues to grow in popularity, YuMe is definitely a startup to keep an eye on.
YuMe (Image: YuMe.com Screen Cap)
