Stella Artois blogging a site launch

Via Advergirl, I see that Stella Artois have a lovely little blog (I see they are using my favourite blog software Wordpress) which is promoting the launch of their new experience, which they are calling a cinematic web site. They’ve been sending out press packs to bloggers to promote both sites. The art work looks gorgeous, but we need to wait until September 18th to find out what is behind the curtain. It’s not clear if the blog will continue after that [point, as it is clearly labelled a companion to the site launch, but so far the content is interesting, even if a little polished ;)

PS: the post from Advergirl also has a succinct list of why corporate blogging is good for you