Steven Lewis on Disappearing Scoble Posts

Steven Lewis of Breakaway Content was one of the first to blog on Robert Scoble’s original post, noting how a single Scoble’s post could bring widespread attention to an issue. Here’s part of his update post:

The disappearance of all the Scoble brothers’ posts without explanation and the anodyne blurb that now constitutes the whole of Ben’s blog suggests a less than wholehearted turnaround on their part. If everyone is now happy that nothing untoward was done to prospective franchisees, why not say so? If Cuppy’s has nothing to be worried about, then it should engage in the conversation. I stress again that I don’t know whether Cuppy’s has done anything wrong or not. I just don’t like the way this feels.

A company that “disappears” its critics is only likely to keep the conversation going and give it new angles.

The attorneys for Cuppy’s Coffee have retained respected franchise PR firm Sanderson & Associates. Hopefully, Rhonda Sanderson can help them understand that Lewis’ last point is an important one.