Straight Up Earth Day Marketing

Earth Day may have been started to raise awareness about conservation and all other things green, but it’s turned into a marketing machine. Here’s how it played out this Earth Week:

Wend’s Sassy the Sasquatch hit the Streets.

Sassy’s just as good of a marketer as the rest of us; honestly, he’s better. All it takes is a Sasquatch wave and people stop to talk to him… or listen to him grunt — since we’re still working on teaching him the alphabet.

The Cause Marketer showcased the best green blogs. Check out their picks:

10 green blogs that can help you make a difference for the earth and its inhabitants.

The New York Times rounded up the greatest in green car buzz.

It’s Earth Day, so you know what that means — that’s right: driving tips and marketing opportunities!

The Green Market took on cynics who claim Earth Day is nothing more than another excuse to consume.

The social momentum of environmental interest is obvious and irrefutable. This is an important period of transition, and although the mediums by which this interest will express itself are not yet fully formed, the mechanisms of change are coalescing.

Ecopreneurist highlighted ongoing sustainability awareness efforts. A good reminder that big things often take a long time to catch on.

This is true and yet the history of Earth Day is steeped in one remarkable senator’s vision, Senator Gaylord Nelson, to bring the “environment into the political limelight once and for all.” Nelson did so by persuading President Kennedy to go on a national conservation tour. However, Earth Day did not happen overnight. It took Nelson and his supporters over seven years to get the event off the ground.

Image Credit: CarbonNYC, Flickr