Comments on: Study says social contribution creates brand loyalty http://www.everyjoe.com/articles/study-says-social-contribution-creates-brand-loyalty/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Thu, 03 Dec 2009 00:58:11 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Katherine Liew http://www.everyjoe.com/articles/study-says-social-contribution-creates-brand-loyalty/comment-page-1/#comment-321763 Katherine Liew Sun, 23 Nov 2008 03:59:26 +0000 http://www.brandcurve.com/study-says-social-contribution-creates-brand-loyalty/#comment-321763 Hi Britt, Good point - that's why it's important that what they're doing relates to their core business as well. That's why female-oriented companies like clothing stores or cosmetics chains tend to raise money for breast cancer research - it gets the attention of their target market. Even better, they can make it one of their core values, like the Body Shop has. More consumers are now getting online to check what companies are doing, and more directories are emerging to help them make choices. Cheers for the comment! Hi Britt,

Good point – that’s why it’s important that what they’re doing relates to their core business as well. That’s why female-oriented companies like clothing stores or cosmetics chains tend to raise money for breast cancer research – it gets the attention of their target market. Even better, they can make it one of their core values, like the Body Shop has.

More consumers are now getting online to check what companies are doing, and more directories are emerging to help them make choices.

Cheers for the comment!

]]> By: Britt http://www.everyjoe.com/articles/study-says-social-contribution-creates-brand-loyalty/comment-page-1/#comment-321545 Britt Fri, 21 Nov 2008 16:23:21 +0000 http://www.brandcurve.com/study-says-social-contribution-creates-brand-loyalty/#comment-321545 It absolutely looks better when a company gives back to the community or has a really strong ‘green’ way of producing, but how is any consumer going to know the company does those things if the company doesn’t advertise the fact heavily. I doubt the majority of consumers are reading the company’s do-gooder press releases on the internet. It absolutely looks better when a company gives back to the community or has a really strong ‘green’ way of producing, but how is any consumer going to know the company does those things if the company doesn’t advertise the fact heavily. I doubt the majority of consumers are reading the company’s do-gooder press releases on the internet.

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