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Wednesday, November 25th, 2009

Subway Scrabble

April 2, 2008 by Rachel  
Filed under Marketing

Monopoly is not the only board game that is being turned into a promotion. Subway, the sandwich company, are running Subway Scrabble

Subway Scrabble

(screenshot from playsubwayscrabble.com

This is pretty easy, buy a drink, get a game card, try and spell the winning words or get an instant prize. There’s about a 1 in 2 chance of the latter. The prizes are not as rich as McDonalds only going up to 5000GBP instead of 500k. you don’t have to collect all the letter to win one of the prizes as the playing board already has words set up – for example, you only need to collect U, B, A to spell Subway and win 5k. They’ve set it up so there are no shared letters between the prizes.

As with Monopoly, this is a game they have used in the US as well, if it works, why do another one. Teh buzz on the boards does not appear to be as hot as for the bigger prize contest, but there still seems to be a market for swapping the letters. Along with that discussion, is one about the brand and the product. Promotions used to be run just to increase sales – the offer of winning something for ‘free’ was a good enticement. Now, with constant discussion of contests on the web, it opens up opportunities to discuss the brand at the same time; unfortunately what I’ve seen on the Subway stuff is not that complimentary. A risk the promoting brand has to take, balancing the draw of free things with the potential for far more negative buzz about a product than they would have got doing nothing.

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Comments

130 Responses to “Subway Scrabble”
  1. Ramiro says:

    sorry i mess up what a mean is that i have the letter b and letter w and i will trade for the letter b & y……….. thank you

  2. cin says:

    I need an E…If you need a certain letter and have an E let me know and i’ll see if i have it i have multiple I L D R

  3. Phase says:

    The game is rigged don’t bother playing. Subway is playing you

  4. Connor says:

    i will trade the code for letter y for your code for letter B!

  5. Joel says:

    I will pay for a letter E code, if you can use cash now let me know.

  6. Matt says:

    hey if anyone have a b i will give them $100 for it, email me curlxupxandxdle@yahoo.com

  7. Mark Jabo says:

    I’m playing the Ancient Greek version of this game. Can anyone help me out with a gamma and an omicron?

    I’ll give you 30 drachmas for each letter.

    Thanks!

  8. erika says:

    i agree with phase. all you can win is either
    discounts from champs or pogo membership.

  9. shanda says:

    Hey,

    I need code ‘S’, ‘Y’, and ‘B’, will pay the appropriate amount. Send me the unused code a handasumit283@gmail.com.

    shanda

  10. Bethany says:

    I have an unused “W” I will trade for an unused “B” or buy an “E” off anyone who has one.. email me if you are interested @ bbriguglio@hotmail.com

  11. I’ve seen loads of people trading Subway Scrabble letters on the net, but has anyone won anything worth all the time, effort or money spent?

  12. Alex says:

    I have a N , I need a W, P , or C if you have any of these plz email me at dimep123@hotmail.com

  13. Nora says:

    Hey, I need the letters Y, B, R, And T. I can trade you free codes.
    E-mail me at cendrawasiih@gmail.com Thanks!

  14. Val says:

    hey
    i need letter B
    if anyone have it i will trade it for other letters like L,N,O,I,H,Y
    please email me at albertkhodov@yahoo.com

  15. Nicole says:

    I NEED B! I WILL TRADE FOR Y!!!

  16. matthew says:

    i have the letters u,u,d,o,r i’ll trade for b and p

  17. Heidi says:

    I have 2 i’s and an r. I need a b. I will pay ONE THOUSAND for it.

  18. Helen says:

    I have an unused letter Y. willing to trade for an unused letter P or S. If interested please email me at lla_huera@yahoo.com

  19. stacey says:

    I need a W and an E. I’m willing to trade 2,000 of the winning money with whoever can give me the code. my e-mail is initialsphoto@yahoo.com

  20. Earl says:

    Need a B or P code. Will pay money!! dirt_tracker@live.com

  21. sunil says:

    i will 20$ for letters S and E through paypal

  22. Brittany says:

    I have a Y,G,H,O,L,R,U..will u trade me an E and a B and S?? please:) get back to me at brittany_stengel@hotmail.com

  23. Spot says:

    I have an I, L , Y , and L. I want only a B :) I’ll trade someone!!

  24. JACOB says:

    I HAVE AN N I WILL TRADE IT FOR AN E

  25. JACOB says:

    i have an N for an E

  26. Rad says:

    I have unused D. Do you really have Y and W?

  27. JACOB says:

    I have an N for an Y

  28. Brittany says:

    I need a N..I will trade u one of the following letters..or 2 ..maybe ha O,H,L,R,U

  29. Mark says:

    I HAVE I

  30. justis says:

    if you have a w,e,s,b i will give you a r.

  31. alexa says:

    I have an N and an I.
    I need a B!!!

  32. Matthew says:

    I will give you both n and l plus a check for 20 dollars (will go higher if needed) if you mailed me the letter b considering you need to hand in the actual letter when you win prizes. e-mail me.

  33. Blake says:

    i just need a B !! anyone?

  34. skylarzetz says:

    i need B e mail me please

  35. wargraft says:

    i have a i and will trade for a “b”

  36. tyler says:

    I have a y but whats the code for b

  37. justisdelira says:

    i will give you the y for the b email me it at justisdelira@hotmail.com and i will email you the y

  38. John Avera says:

    what letters do u have that you are willing to trade? I have and I that I have not used yet.

  39. Ellice says:

    I have a I what letters do you have?

  40. liz says:

    I have l,n.o.h if you have w or e or b i will trade.

  41. tiffany says:

    i have a unused B, S, and I

    i don’t do the prizes thing…

    if anyone wants it?

  42. bigsqearl21 says:

    Hey LP. I will trade you your S for a L. Sounds like a deal?

  43. bigsqearl21 says:

    Nevermind. read it wrong. If anyone has an s,p,w,e,or b please let me know. Willing to pay.

  44. william says:

    i will trade a h, o, a, for a p

  45. HENRY says:

    PLEASE GIVE ME THE I MY FAMILY IS POOR AND WE HAVE NEVER BEEN ON A VACATION :(

  46. Wesley Atkinson says:

    hey william, what will you take for the b?

  47. nany says:

    Hi Tiffany do you still have the letters S and B

  48. Jillian says:

    i need a B. if you still have it i would love it if we can get the code Thanks :)

  49. Jillian says:

    if the S and I are available still we could also use them. thanks again

  50. Kristin says:

    how do i get your b/i?!

  51. morgan says:

    heyy i would really like the B!!! thanks

  52. Suzanne Peterson says:

    I would like the b

    thanks
    Suzanne

  53. Amy Amez says:

    I would want the codes please :)

  54. William Wei says:

    I reallyyyyyyy need the B, what do you want for it?????

  55. Alex says:

    I need a B if u dont mind passing it my way…. e-mail auto.runescape@gmail.com

  56. Louis says:

    Hi Tiffany, Can you please email me your B and S at louissmith222@yahoo.com if you still have them

  57. maria says:

    i want the B…please if u dont need it can i have it

  58. drake says:

    can i please have the s please

  59. LYnn says:

    if ANYONE has a B they want, I will trade of pay! I have like 7 pogo memeberships and the coke rewards point but i will also pay for a B. PLEASE email me if you have a B.. lynngriner@windstream.net

  60. Sean says:

    yes i would like to have the letter b codes

  61. BRIAN says:

    I will take the B and S…

  62. monserrat says:

    hey i could really use that b, if you’re willing to give it away ;D

  63. Mandy says:

    I will give u $50 for ur Y if you are willing to send the actual game piece in the mail to me.

  64. Katelyn says:

    ok i have the ones u need so if u email me w and b i will email u b the ones u need. and im not lying.

  65. alex says:

    i could really used the b my friend

  66. jim says:

    I can need the letter…J

  67. jim says:

    I need the letter B

  68. sara says:

    I have almost all the letters if you give me the b code i ll trade you.

  69. guy says:

    how much could i buy the b off of you

  70. Bryan says:

    Hey i was wondering if i could have the letter w i dont have any you need sorry but i need the w and e. my email is anthony.masonjr@yahoo.com

  71. Joe says:

    i have a Y not a B tho

  72. david says:

    i have y and will trade for ur letter b

  73. camokartachick says:

    hey do you still have th letter b i got every other letter

  74. Nicole says:

    i will trade you, if u still need it

  75. kAREN says:

    cAN i HAVE THE i CODE IF YOU DO NOT NEED IT

  76. kyky says:

    i need some letters can u help

  77. Nicole says:

    i have Y, unused, how much are u willing to spend?
    or if u ever get B then i will trade you

  78. matthew says:

    I have a D,U,U,O,R I WILL trade

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