Survey 2.0

I came across an interview today featuring Kaitlyn McLachlan, who runs a company called askitonline, which is a service that went into private beta last week that lets user create online surveys using a drag and drop interface. McLachlan, a programmer, said she was inspired to create askitonline after looking at online survey tools such as SurveyMonkey, and finding them difficult to use. askitonline is part of Toronto-based Triexa, a Web design and software development company.