Take a Break – Play Iron Chef for Nintendo Wii
August 23, 2008 by Susan Gunelius
Filed under Marketing
Time for another brand extension, and this time it’s the cooking competition show Iron Chef extending to the world of video games in the new Iron Chef America: Supreme Cuisine coming for the Nintendo Wii in September 2008.
Iron Chef joins another popular cooking show, Hell’s Kitchen, in extending to the Nintendo Wii market. I haven’t played Hell’s Kitchen, but I’d imagine if you like either of these shows, you’d enjoy the video games, too. In fact, if the games are good, it sounds like a good brand extension.
So what do you think? Will you take a break and try a game of Iron Chef America: Supreme Cuisine when it debuts this fall? Actually, it sounds like a great holiday gift idea.
Image: Amazon.com
