Taking Over Behind the Buzz

Hi,

I’m Kori Ellis. I’m taking over the reins here at Behind the Buzz. I write several other blogs for b5media, plus I’m also the Channel Editor for the Sports, Technology and Beauty & Style channels.

Behind the Buzz covers all aspects of digital and interactive marketing and advertising. I hope to discuss a variety of topics including the following:

Establishing a web presence, including corporate websites, portal strategies, microsites and interactive web marketing.

Search marketing and search engine optimization techniques.

Outbound web marketing, including email marketing and syndication.

Branding (though you can find more terrific content about branding from Katherine Liew at Brandcurve), including developing and extending your brand through banner advertising, contextual advertising, cross-branding and affiliate marketing.

Social media marketing, including blogging, social networking, message boards, wikis, podcasts, user ratings and other aspects of social media.

Additionally, we’ll discuss online video, virtual worlds, internet TV, mobile content and much more.

We’ll take a look at the types of marketing and the ad campaigns being used by businesses, both small and large. I’ll also provide digital marketing tips, trends and strategies that may help you in marketing your own business.

I hope you check back often, comment (even if you disagree), and subscribe to our RSS feed.

Here’s to a happy and successful 2009!

- Kori

^{Photo credit: sxc.hu}