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	<title>Comments on: Talk Stock Trading&#8217;s Loving That McDonald&#8217;s</title>
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		<title>By: Zomi</title>
		<link>http://www.everyjoe.com/articles/talk-stock-tradings-loving-that-mcdonalds/comment-page-1/#comment-297976</link>
		<dc:creator>Zomi</dc:creator>
		<pubDate>Thu, 24 Jul 2008 03:59:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.franchisepick.com/talk-stock-tradings-loving-that-mcdonalds/#comment-297976</guid>
		<description>In Asia, the Mac enjoys thriving business. In the Philippines, in particular, they&#039;re the only fastfood that could give the behemoth Jollibee Corp. a run for its money.

The bee versus the clown --- it&#039;s a fascinating match, really.</description>
		<content:encoded><![CDATA[<p>In Asia, the Mac enjoys thriving business. In the Philippines, in particular, they&#8217;re the only fastfood that could give the behemoth Jollibee Corp. a run for its money.</p>
<p>The bee versus the clown &#8212; it&#8217;s a fascinating match, really.</p>
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		<title>By: Carol Cross</title>
		<link>http://www.everyjoe.com/articles/talk-stock-tradings-loving-that-mcdonalds/comment-page-1/#comment-297954</link>
		<dc:creator>Carol Cross</dc:creator>
		<pubDate>Wed, 23 Jul 2008 22:39:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.franchisepick.com/talk-stock-tradings-loving-that-mcdonalds/#comment-297954</guid>
		<description>Unfortunately, even as  McDonald&#039;s proven  great success as a franchise for both the franchisor and the franchisees and multiple unit franchisees of its system is inspiring,    McDonalds doesn&#039;t represent the norm in franchising.   While all franchisors would like to duplicate the success of McDonald&#039;s and go public with an IPO,  the majority of new franchises in the QSR sector  go belly up and their franchisee resources are destroyed in failure because of the personal guarantees they are required to post to qualify for loans to buy franchises.  Do banks and lenders require business plans to approve loans to build a McDonald&#039;s or does the visibility of McDonald&#039;s in the economy negate the need for the  bank to do due diligence on McDonald&#039;s?      

The SBA,  of course,  requires a business plan to guarantee a loan but how can business plans be prepared when franchisors routinely do not disclose unit performance statistics of their systems?       

(The SBA subdizes franchisors because a franchisee is actually NOT a small business person  in the true sense of rhe word and the SBA acknowledges this fact.  A franchisee is merely  leasing the brand name of a business  as an investment vehicle under a finite contract in which the franchisor owns the gross sales under a binding and usurous contract in which  the franchisee produces gross sales  by building and operating  a business on which to hang the brand name.   The SBA and the tax payers  subsidize big business through the subsidy of the franchisee who can qualify for a government  guaranteed loan,  even as his franchisor himself  cannot qualify for a guaranteed government loan because legal pyramid sales schemes like franchises are not eligible for government guaranteed loans.  In a sense,  the franchisees act as collateral on which the franchisors are approved for loans.)                    

McDonald&#039;s remains a favorite of the public because of its devotion to families and to pricing that families and singles can afford.   While the QSR sector is saturated in most markets,  McDonald&#039;s maintains its favored position and ever grows market share in times of recession because McDonald&#039;s has become an American and World Standard that is trusted throughout the World for quality and price.          

McDonald&#039;s could disclose the unit performance statistics of their system and still recruit new franchisees,  no doubt!    If McDonald&#039;s can survive the disclosure of unit performance statistics to new buyers of their franchise,    why don&#039;t they do this?   Wouldn&#039;t this help them to drive out even more of their competitors and grow  their market share?   Isn&#039;t this the name of the game?       

What am I missing here?   Are unit performance statistics not considered MATERIAL by the government regulators for  new buyers of franchises  because the competition between franchisors of the same and similar concepts  to recruit franchisees would mean that some competitors would  be driven out of  the market at a faster pace?  -- And,  this faster pace of elimination through competition  would mean that there would be some constraint on the growth of franchising,    

While the stockholders of McDonald&#039;s have reason to feel safe,  should  the stockholders and investors in franchisors who turn and churn and encroach on their own franchisees out of view  of the public and the regulators feel safe when franchisors are not mandated to share the unit performance statistics of their systems with the public?</description>
		<content:encoded><![CDATA[<p>Unfortunately, even as  McDonald&#8217;s proven  great success as a franchise for both the franchisor and the franchisees and multiple unit franchisees of its system is inspiring,    McDonalds doesn&#8217;t represent the norm in franchising.   While all franchisors would like to duplicate the success of McDonald&#8217;s and go public with an IPO,  the majority of new franchises in the QSR sector  go belly up and their franchisee resources are destroyed in failure because of the personal guarantees they are required to post to qualify for loans to buy franchises.  Do banks and lenders require business plans to approve loans to build a McDonald&#8217;s or does the visibility of McDonald&#8217;s in the economy negate the need for the  bank to do due diligence on McDonald&#8217;s?      </p>
<p>The SBA,  of course,  requires a business plan to guarantee a loan but how can business plans be prepared when franchisors routinely do not disclose unit performance statistics of their systems?       </p>
<p>(The SBA subdizes franchisors because a franchisee is actually NOT a small business person  in the true sense of rhe word and the SBA acknowledges this fact.  A franchisee is merely  leasing the brand name of a business  as an investment vehicle under a finite contract in which the franchisor owns the gross sales under a binding and usurous contract in which  the franchisee produces gross sales  by building and operating  a business on which to hang the brand name.   The SBA and the tax payers  subsidize big business through the subsidy of the franchisee who can qualify for a government  guaranteed loan,  even as his franchisor himself  cannot qualify for a guaranteed government loan because legal pyramid sales schemes like franchises are not eligible for government guaranteed loans.  In a sense,  the franchisees act as collateral on which the franchisors are approved for loans.)                    </p>
<p>McDonald&#8217;s remains a favorite of the public because of its devotion to families and to pricing that families and singles can afford.   While the QSR sector is saturated in most markets,  McDonald&#8217;s maintains its favored position and ever grows market share in times of recession because McDonald&#8217;s has become an American and World Standard that is trusted throughout the World for quality and price.          </p>
<p>McDonald&#8217;s could disclose the unit performance statistics of their system and still recruit new franchisees,  no doubt!    If McDonald&#8217;s can survive the disclosure of unit performance statistics to new buyers of their franchise,    why don&#8217;t they do this?   Wouldn&#8217;t this help them to drive out even more of their competitors and grow  their market share?   Isn&#8217;t this the name of the game?       </p>
<p>What am I missing here?   Are unit performance statistics not considered MATERIAL by the government regulators for  new buyers of franchises  because the competition between franchisors of the same and similar concepts  to recruit franchisees would mean that some competitors would  be driven out of  the market at a faster pace?  &#8212; And,  this faster pace of elimination through competition  would mean that there would be some constraint on the growth of franchising,    </p>
<p>While the stockholders of McDonald&#8217;s have reason to feel safe,  should  the stockholders and investors in franchisors who turn and churn and encroach on their own franchisees out of view  of the public and the regulators feel safe when franchisors are not mandated to share the unit performance statistics of their systems with the public?</p>
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