Comments on: Target Dismisses Bloggers (& Customers) as Insignificant & Irrelevant

By: Consider Blogging & Social Media In Your Business PR

Consider Blogging & Social Media In Your Business PR — Tue, 26 Feb 2008 08:01:05 +0000

[...] BrandCurve, Target encountered a negative situation when they disregarded bloggers. (See her post, Target Dismisses Bloggers (& Customers) as Insignificant & Irrevelant.) You’re not likely to make the NYTimes if you aren’t “up to speed” with the [...]

By: Darlene

Darlene — Sat, 09 Feb 2008 04:39:43 +0000

This is very interesting. I am wondering how we can as a blogosphere help Target become believers!? If I can figure out a way to write about this on Interview Chatter, I will do it. Keep your eye out for a link.

By: Eamon

Eamon — Tue, 05 Feb 2008 20:40:22 +0000

It would be interesting to find out just how many large companies there are that just don’t get the potency of the world of blogging / social media in general?

By: Susan Gunelius

Susan Gunelius — Tue, 05 Feb 2008 02:38:27 +0000

Liz, the link in my post to ShapingYouth.org is the last that Amy Jussel has written about it. While Target hasn’t come out and publicly said anything else on the matter, I certainly hope they really are analyzing their prioritization of new media in their overall marketing and PR plans.

Elizabeth,
You make an interesting point. I wonder if Target would have responded if one of the New York Times bloggers had contacted them for a quote rather than a “traditional” New York Times reporter. Hmmm..

By: Elizabeth

Elizabeth — Mon, 04 Feb 2008 15:44:34 +0000

Interesting, especially since the New York Times has a variety of blogs, themselves.

By: Is Your Web 2.0 Strategy On Target?

Is Your Web 2.0 Strategy On Target? — Mon, 04 Feb 2008 07:04:08 +0000

[...] Susan Gunelius on BrandCurve wrote a post about Target stores dismissing a query from a blogger who objected to their latest ad campaign. It seems that the blogger thought the ad, which showed [...]

By: Liz Fuller

Liz Fuller — Sun, 03 Feb 2008 02:38:58 +0000

Guess they “missed the target” on that one! Hard to believe that some press in the NYTimes won’t change their policy on “non-traditional media”.

Susan,
do you know whether they ever responded about the ad – it is a bit “off target” as well!!

Liz :)

By: The Power of Blogging & Social Media in Your Quilting World

The Power of Blogging & Social Media in Your Quilting World — Sat, 02 Feb 2008 08:01:05 +0000

[...] According to Susan Gunelius at BrandCurve, Target encountered a situation when they disregarded bloggers. (See her post, Target Dismisses Bloggers (& Customers) as Insignificant & Irrevelant.) [...]

By: Jul

Jul — Fri, 01 Feb 2008 08:18:25 +0000

Pretty lame on Target’s part, but I have the feeling it’s the kind of thing that they’ll get right sooner or later (once they’ve seen what a mistake fighting with the blogosphere can be).

By: Jennifer

Jennifer — Fri, 01 Feb 2008 07:43:28 +0000

Holy, that’s way surprising. Especially since Amazon widgets do tend to include Target items. Maybe, bloggers should refrain from adding any Target / Amazon items from now on, they certainly don’t deserve the publicity and clicks. Stupid move on their part.