Tay Zonday Q&A @ YouTube

How do you choose a unique stage name in a search-driven media world? You Google it. How do you deal with major record labels? You do it on your own terms, not theirs. How do you license your work? You use a license that serves your specific interests. Why is being an online star more profitable than being an offline star? You spend less. Do offline media people ask stupid questions? Hell yeah.

Chocolate Rain singer Tay Zonday delivers a primer on Internet celebrity in this Q&A session at YouTube HQ. Spoiler: they ask him then and there if he wants YouTube revenue shares.