Tell me everything
January 4, 2009 by Katherine Liew
Filed under Marketing
What are you actually giving your customers?
Sounds like a simple question, and it’s one you should know the answer to.
But do THEY know?
This video by Simple shoes takes it back to basics. They’ve obviously spent a lot of time on R&D in pursuit of their brand values. Taking us through their product features in a straightforward, humourous way would make a huge impression on someone who is looking for an eco-friendly loafer.
Likewise, do you know the history of Asics? Onitsuka Tiger? Do you know how they test their products?
Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.
(Thanks to the Marketing Fresh Peel for blogging that one.)
Presenting the history of the company with origami makes it engaging, while a thorough description of their development facilities makes the viewer re-evaluate what they know about their current pair of shoes.
When you have an interesting story, tell it.
