Texaco Launches New Ad Campaign

Texaco has launched a new ad campaign across North America and Latin America. The campaign features performance-driven car enthusiasts from a variety of different cultures, who love their cars and only trust Texaco with Techron.

The new advertisements are appearing now in the North American on TV, radio, outdoor, point-of-sale and online outlets. The campaign will launch in Latin America in July.

Image: Texaco.com

With gas prices at a reasonable level, it’s not all about what is cheaper right now. Fuel companies are putting more of an emphasis on performance.

You can check out two of the ads, “Cabbie” and “Tuner” at texaco.com.

“The new Texaco ads reinforce why millions of motorists have trusted our brand with their hearts and minds for more than 100 years,” Glenn Weckerlin, Chevron global director of brand and product line management, said in a statement. “This campaign will help more fuel consumers understand what our loyal customers already know — that Texaco with Techron delivers unbeatable quality, power and performance.”