Text Remains the King of the Web

• Steve Rubel points out that Robert Scoble who despite having created more than 1,000 videos have never made it to Techmeme. Not only did it get skipped in aggregation sites, it also didn’t get inbound links.

This is where Steve points out five things why Text remains the king of the web. Below are three of his arguments:

• It’s scannable – according to Jakob Nielsen users have time to read at most 28% of the words during an average site visit and 20% is more likely

• Three letters: SEO – For all that Google Universal Search has done to elevate video, search results are still largely made up of text and everyone wants better SEO

• The workplace – It’s much easier for cube-based workers to read text on the screen and get away with it vs. watching long videos. Watching videos (even work related vids) screams "slacker"

Read the rest of the story here.

Text is king and it receives a lot of inbound links, just like what I did here. Anyways, Online Videos cater to a different market and the younger generations right now are glued to YouTube than they are to reading books. In years to come, people might no longer be able to read as well as watch videos. Search engines would have to adopt to this scenario and video companies like YouTube might even create policies that require anyone to put a minimum number of description to their videos to make it scannable and popular.