Comments on: The 2012 Olympics Logo is Unveiled

By: ZAHRA

ZAHRA — Fri, 05 Sep 2008 17:44:29 +0000

hi his zahra from pakistan
im student of bsc..i want to make a logo n label 4 my project.. plzz give me some suggestions reply me on my email id

By: mrwhitepatch

mrwhitepatch — Wed, 26 Dec 2007 22:51:10 +0000

the logo design is surprising in a sense that it is no way recognizable as a representation of a major sporting event like the olympics except for the rings. but hey, that’s the point. it’s not the usual. and i salute the designer of this brave idea. it’s hard to veer away from the norm but the designer did just that.

By: 2012 London Olympics Logo Controversy: The 2007 Branding Year in Review

2012 London Olympics Logo Controversy: The 2007 Branding Year in Review — Sun, 09 Dec 2007 22:50:29 +0000

[...] Back in June, the logo was released for the 2012 Olympics in London amid much controversy. The world was buzzing about the logo with most people saying they didn’t like it. Some groups such as the Epilepsy Action went so far as to say it was making people physically ill. Here it is six months later, and the world is still talking about the 2012 London Olympics logo. [...]

By: The 2014 Olympics Host City Bid Logo

The 2014 Olympics Host City Bid Logo — Thu, 12 Jul 2007 02:10:13 +0000

[...] month, I published a post about the disappointing and bizarre logo unvelied for the 2012 Olympic Games. Now, the 2014 Olympics city has been named as Sochi, Russia and the Winter Olympics committee [...]

By: Ben

Ben — Mon, 11 Jun 2007 18:09:48 +0000

Mike does make a good point, in order to know what they paid for the logo we would have to see a break down of the costs. And i should qualify my previous 1000-2000 dollar statement. I would consider that to be a fair price for a logo coming from a small or freelance design studio for a small business. The bigger the project gets (and the more committees, designers, time, study, etc. involved) the price would increase

By: Mike Chitty

Mike Chitty — Mon, 11 Jun 2007 14:25:20 +0000

I will say again that the money did not primarily buy a logo. My guess would be that the graphical design element would be relatively little. Perhaps 10-25% of the budget. The rest would be in developing branding guidelines, testing consumer reactions etc etc. For the mega bucks world of global corporate capitalism I suspect this budget is nothing unusual.

By: Rebranding the World » Blog Archive » ReBrandinG The 2012 Olympics Logo

Mon, 11 Jun 2007 08:06:46 +0000

[...] of their promise to the Olympic spirit there are numerous people who think otherwise. (Seth Godin, Susan Gunelius). Since the strength of the international individual graphical designers is to ReBrand this logo we [...]

By: Max

Max — Mon, 11 Jun 2007 07:52:24 +0000

Hi all,

I am a designer to and this is absolutely way too much! Besides that the logo is not what I expect from an Olympic Logo. Therefore, I have started a competition regarding this logo on htttp://www.rebrandingtheworld.com/design-competitions.

Lets Change the World!

Best Regards,

Max

By: Jennifer

Jennifer — Fri, 08 Jun 2007 23:40:33 +0000

Way too much $ paid imo. Plus to be honest I don’t even think it’s that great a logo. I like abstract stuff to a point but I like realty based logos and images much better. Also, I hope it comes in other colors, because pink. Ugh. Although, my computer’s been known to mislead me on colors before so maybe it’s really a nice orange or blue. I’ll never know.

By: Mike Chitty

Mike Chitty — Thu, 07 Jun 2007 22:27:28 +0000

I suspect that the bill was for the creation of dozens of designs that were then all subjected to focus groups etc. It will also cover the detailed specifications for how the brand can be used in a bunch of different applications. I know a little about how these things work over here in the UK – and I suspect an inordinate amount of consultancy work will have been done to test the logo with various customer groups.