The Authentic Brand by Christopher Rosica
July 22, 2008 by Susan Gunelius
Filed under Marketing
I was mailed a copy of a new book called The Authentic Brand by Christopher Rosica, CEO of Rosica Strategic Public Relations by the publisher Noble Press. In short, the book reveals how top entrepreneurs connect with customers thereby creating an authentic brand experience that consumers expect and rely on.
The Authentic Brand is a unique book in that it includes 12 interviews which Rosica mixes within his own narrative about how these entrepreneurs developed authentic brands. The business leaders interviewed for The Authentic Brand include:
- Wally Amos of Famous Amos Cookies
- Jerry Baldwin of Starbucks
- Bobbi Brown of Bobbi Brown Cosmetics
- Ben Cohen of Ben and Jerry’s
- Jerry Greenfield of Ben and Jerry’s
- Gary Hirshberg of Stonyfield Farm
- Jim Kock of Samuel Adams Beer
- David Neeleman of JetBlue Airways
- David Oreck of Oreck Corporation
- Roxanne Quimby of Burt’s Bees
- Andy and Kate Spade of Kate Spade
- Jeff Taylor of Monster.com
In his book, Rosica discusses marketing strategies, leadership traits, customer service practices and more all demonstrating how these entrepreneurs attained success and giving ideas for businesspeople to follow on their own entrepreneurial journeys. Rosica states that these companies know how to “speak to their customers’ intelligence,” which helps them generate essential brand equity.
If you enjoy reading and learning from proven success stories, then you should definitely pick up a copy of The Authentic Brand. You can learn follow the link to learn more about The Authentic Brand through the book’s official website.
Image: TheAuthenticBrand.com
