Comments on: The Basics of Public Relations Haven’t Changed http://www.everyjoe.com/articles/the-basics-of-public-relations-havent-changed-168/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Mon, 21 Dec 2009 08:14:44 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Blasting journalists with emails? Beware! http://www.everyjoe.com/articles/the-basics-of-public-relations-havent-changed-168/comment-page-1/#comment-352662 Blasting journalists with emails? Beware! Mon, 19 Jan 2009 20:39:03 +0000 http://www.commonsensepr.com/?p=980#comment-352662 [...] discussed a bit about targeting last month, but it seems some haven’t heeded my [...] [...] discussed a bit about targeting last month, but it seems some haven’t heeded my [...]

]]> By: Aleksandar M. Velkoski http://www.everyjoe.com/articles/the-basics-of-public-relations-havent-changed-168/comment-page-1/#comment-352660 Aleksandar M. Velkoski Fri, 26 Dec 2008 00:07:40 +0000 http://www.commonsensepr.com/?p=980#comment-352660 Oh, and Merry Christmas! :-) Oh, and Merry Christmas! :-)

]]> By: Aleksandar M. Velkoski http://www.everyjoe.com/articles/the-basics-of-public-relations-havent-changed-168/comment-page-1/#comment-352659 Aleksandar M. Velkoski Fri, 26 Dec 2008 00:06:11 +0000 http://www.commonsensepr.com/?p=980#comment-352659 I don't think that I can say enough about the importance of building relationships. Not only in PR, but also in regular business dealings (including my favorite topic, leadership). Building relationships is at the core of successful PR, leadership, marketing, and, in most cases, business in general. I think we need to be reminded of this every so often so that we remember to step away from our daily activities every once in a while to focus on what is most important. I don’t think that I can say enough about the importance of building relationships. Not only in PR, but also in regular business dealings (including my favorite topic, leadership). Building relationships is at the core of successful PR, leadership, marketing, and, in most cases, business in general. I think we need to be reminded of this every so often so that we remember to step away from our daily activities every once in a while to focus on what is most important.

]]> By: Jason Falls http://www.everyjoe.com/articles/the-basics-of-public-relations-havent-changed-168/comment-page-1/#comment-352661 Jason Falls Tue, 23 Dec 2008 19:22:52 +0000 http://www.commonsensepr.com/?p=980#comment-352661 Hey Shannon. Thanks for the mention. New-fashioned SHOULD have been the case all along and has been for many good public relations professionals. But once email took over at the primary method of communications in the business world (1990-ish?) and the BCC field was invented, PR in general deteriorated to mass blasts, shotgun approaches with little to no personal relationship at the core of what PR professionals did. Mind you, there are some than actually stopped to think about the technology and relationships that didn't make the mistake, but we have about a 15-20 year gap in the evolution of our profession where the senior level folks stopped teaching, put the onus to drive reach and exposure on junior level folks who knew the technology, but were never grounded in the relationship-building nature of what PR is. So for those who have gotten it all along, you're right. Overall, however, we haven't lived in a perfect world. Thanks for the push back though. It makes for good discourse. Hey Shannon. Thanks for the mention. New-fashioned SHOULD have been the case all along and has been for many good public relations professionals. But once email took over at the primary method of communications in the business world (1990-ish?) and the BCC field was invented, PR in general deteriorated to mass blasts, shotgun approaches with little to no personal relationship at the core of what PR professionals did.

Mind you, there are some than actually stopped to think about the technology and relationships that didn’t make the mistake, but we have about a 15-20 year gap in the evolution of our profession where the senior level folks stopped teaching, put the onus to drive reach and exposure on junior level folks who knew the technology, but were never grounded in the relationship-building nature of what PR is.

So for those who have gotten it all along, you’re right. Overall, however, we haven’t lived in a perfect world.

Thanks for the push back though. It makes for good discourse.

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