The brilliance in the iPhone Ad…
I know this ad might have been released almost 4 days ago (old news by todays standards), but I just got the chance to really watch it and analyze it. I think it’s brilliant. They’re pushing and clicking the right buttons on consumers minds.
First off, just by making an ad for this new product under their “Apple” brand they’ve already captured the attention of millions, many of which are die-hard fans that will instantly connect to it.
And then, to take it all to the next level they show some of the best and most memorable “phone answering” moments in TV and cinema history. They’re straight-up playing with out hearts and minds. People tend to fall deep in love with TV/movie story lines, characters, and images; so by starting off the commercial with this attention hook they’re making sure all eyes (and minds, and probably many hearts) are into the ad 100%.
I think this is what all TV ads should be like. Well thought of, well executed, and most of all: excellent serving for the brand they’re promoting. Another “Kudos” badge for Apple!
Watch the AD:
Hi Ron,
I so agree with you…I think the auto industry has a LOT to learn from Apple…and got to love those Geico “…Even A Caveman Can Do It…”
simplicity at its best. really elicits a powerful response.
Kim & Austin – Thanks for your comments.
..and yes, this is a great ad based on simple qualities that attract the audience’s eye.
Kim- The Geico ad is a whole another movement to be discussed (I’ll try to get to it later.. Did you hear they’re now trying to make it a Sit Com? (Ballsy, eh?)
Austin- As you say, it elicits a powerful response, perhaps because it only communicates one simple message, simple to get.