There’s a different standard for something that claims to be thoughts straight from the horse’s mouth. There’s an expectation that the words are, in fact, from the horse, and not some other entity pretending to be the horse.

I started talking about blogs, and now I’m talking about equestrian endeavours. I’m so confused…

I would say, however, that no one owns the definition to the term “blog.” It used to be that a blog was thought to be a personal diary; it’s since evolved in many other forms. If posting straight news updates doesn’t qualify as a blog, I can think of lots of aggregation blogs that shouldn’t call themselves blogs, either.

There was certainly an interesting comment stream that followed my post — thank you for highlighting it.

Topaz did a nice job of making some changes in response to both my initial points and another from Kami Huyse.

I think what I also came away from this discussion with is that, like some mentioned in the comment thread — the Air Hybrid “Blog” really isn’t a blog. It’s more of a site with news updates that is built and organized around a blogging platform. And if that’s the case, then bylined posts and formal disclosure probably aren’t necessary.