The Face of Beer is… Jessica Simpson?

The most recent face of beer is, in fact, Jessica Simpson. The blonde singer/actress is not the spokeswoman for Stampede Light Plus, brewed by Stampede Brewing Co of Dallas, Texas (I’ll warn you before you click – the theme song is really annoying).

According to the Dallas Morning News, Simpson will appear in ads for the beer. Reportedly, she has also secured 15% of the brewery – no further details are available yet. Simpson has said that she is “always looking for ways to diversify my portfolio with good ideas and good people.” That portfolio expanded to include a new perfume, Simpson’s “Fancy”, and beer as of this month.

I’m guessing that Stampede is trying to capitalize on Simpson’s new “country girl” image with the campaign – we’ll see how that works out for them. You can read what Beer Advocate had to say about it here.

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