The Five Stages of Online Video Grief for Ad Agencies
November 12, 2007 by Mike Abundo
Filed under Computers
Ad agencies are having trouble accepting the rise of online video. Kevin Nalts shows how they follow the five stages of grief.
1. Denial: Online video is a fad. Big TV is still the key to awareness.
2. Anger: What the heck happened to general awareness? Why is some of our work going to small online-video agencies and amateur producers? We must kill them.
3. Bargaining: We have an online video guy. He has a MySpace and a YouTube account. We don’t let him out much.
4. Depression: We need to change our model. Fire someone. Anyone.
5. Acceptance: Let’s buy a small production house or partner with one.
If you’re an ad exec, check out Kevin’s tips on how to cope with your online video grief.
Thanks for the shout-out. I do hope agencies read this. It’s painful to watch them stare at new media like deer in headlights.