The Growth of Facebook
June 3, 2009 by Anna Farmery
Filed under Social Media
Nielsen produced a report on social networking which has some interesting facts on Facebook, but also shows that we should nto underestimate MySpace
- In the U.S. total minutes spent on social networking sites has increased 83 %YOY
- In minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking site when ranked by total minutes for the month.
- With 120.8 million video streams, Myspace.com was the No. 1 social networking destination when ranked by streams and total minutes spent viewing video. Myspace visitors spent 384 million minutes viewing video on the site, with an average of 38.8 minutes per viewer. In comparison, Facebook visitors spent only 113.5 million minutes viewing video in April, with an average of 11.2 minutes per video viewer.
- In April 2009, visitors aged 25 to 34 and 35 to 49 were the highest indexing age groups on Facebook, being 27 percent and 23 percent more likely to visit the site than the average user, respectively.
- The highest indexing demographics on Myspace.com was people aged 18 to 24 and 12 to 17.
Facebook is clearly the social networking site for adults, however it is important to see that MySpace still has incredible strength especially for the younger generations.
