http://www.everyjoe.com/articles/the-icebox-of-the-nation-the-battle-for-the-trademarked-slogan-comes-to-an-end/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Sat, 05 Dec 2009 03:20:00 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.everyjoe.com/articles/the-icebox-of-the-nation-the-battle-for-the-trademarked-slogan-comes-to-an-end/comment-page-1/#comment-322087 Favorite Blog Posts February 11-15 « The Transfer Fri, 15 Feb 2008 15:14:38 +0000 http://www.brandcurve.com/the-icebox-of-the-nation-the-battle-for-the-trademarked-slogan-comes-to-an-end/#comment-322087 [...] The Icebox of the Nation: The Battle for the Trademarked Slogan Comes to an End- Seems like an incidental piece of marketing news, but this post by Susan Gunelius at Brand Curve hits on something so important: the branding of a city or state. Being an native Oklahoman, I have always been subject to the image imputed upon my fair state (cowboys and Indians, dust bowl, Okie from Muskogee) rather than a progressive image proactively, intentionally generated by whomever is in charge of our state’s image-a person who I do not believe exists. I blogged a while back about how my home city, Tulsa, recently relinquished the opportunity to change its image/brand/position. I’m glad to see these two cities felt their brands were important enough to take to court. It’s too bad there could be only one winner on such an important issue. [...] [...] The Icebox of the Nation: The Battle for the Trademarked Slogan Comes to an End- Seems like an incidental piece of marketing news, but this post by Susan Gunelius at Brand Curve hits on something so important: the branding of a city or state. Being an native Oklahoman, I have always been subject to the image imputed upon my fair state (cowboys and Indians, dust bowl, Okie from Muskogee) rather than a progressive image proactively, intentionally generated by whomever is in charge of our state’s image-a person who I do not believe exists. I blogged a while back about how my home city, Tulsa, recently relinquished the opportunity to change its image/brand/position. I’m glad to see these two cities felt their brands were important enough to take to court. It’s too bad there could be only one winner on such an important issue. [...]

]]> http://www.everyjoe.com/articles/the-icebox-of-the-nation-the-battle-for-the-trademarked-slogan-comes-to-an-end/comment-page-1/#comment-321420 Susan Gunelius Sun, 10 Feb 2008 06:32:41 +0000 http://www.brandcurve.com/the-icebox-of-the-nation-the-battle-for-the-trademarked-slogan-comes-to-an-end/#comment-321420 John, "Great Canadian Main Street" sounds like a tagline in need of an overhaul! Thank you for sharing! John, “Great Canadian Main Street” sounds like a tagline in need of an overhaul! Thank you for sharing!

]]> http://www.everyjoe.com/articles/the-icebox-of-the-nation-the-battle-for-the-trademarked-slogan-comes-to-an-end/comment-page-1/#comment-321419 John Leschinski Sun, 10 Feb 2008 04:14:50 +0000 http://www.brandcurve.com/the-icebox-of-the-nation-the-battle-for-the-trademarked-slogan-comes-to-an-end/#comment-321419 I lived across the river from the Falls in Fort Frances. Our towns tag line now is "Great Canadian Main Street" symbolised by an Inukshuk. Unfortunately there is little great about the downtown core, and an Inukshuk couldn't have less to do with Fort Frances. I lived across the river from the Falls in Fort Frances. Our towns tag line now is “Great Canadian Main Street” symbolised by an Inukshuk.
Unfortunately there is little great about the downtown core, and an Inukshuk couldn’t have less to do with Fort Frances.

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