Comments on: Everything You Need To Know About Naming a Startup http://www.everyjoe.com/articles/the-importance-of-naming-your-startup/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Mon, 30 Nov 2009 19:36:44 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Digital Notepad » Blog Archive » Articles on naming your startup http://www.everyjoe.com/articles/the-importance-of-naming-your-startup/comment-page-1/#comment-312916 Digital Notepad » Blog Archive » Articles on naming your startup Mon, 13 Oct 2008 19:51:23 +0000 http://startupspark.com/the-importance-of-naming-your-startup/#comment-312916 [...] Startup Spark - Everything You Need To Know About Naming a Startup [...] [...] Startup Spark - Everything You Need To Know About Naming a Startup [...]

]]> By: The 15 dumbest names for Web 2.0 startups http://www.everyjoe.com/articles/the-importance-of-naming-your-startup/comment-page-1/#comment-312918 The 15 dumbest names for Web 2.0 startups Mon, 13 Oct 2008 15:55:31 +0000 http://startupspark.com/the-importance-of-naming-your-startup/#comment-312918 [...] your Web 2.0 startup GigaOm - 3 rules for naming your startup LSVP blog - Naming your startup Startup Spark - Everything You Need To Know About Naming a Startup TechRepublic - The dos and don’ts of naming your start-up GigaOM - A Two-part Rule for Naming [...] [...] your Web 2.0 startup GigaOm – 3 rules for naming your startup LSVP blog – Naming your startup Startup Spark - Everything You Need To Know About Naming a Startup TechRepublic - The dos and don’ts of naming your start-up GigaOM - A Two-part Rule for Naming [...]

]]> By: Office Repo » What’s in a Name? Everything You Need To Know About Naming a Startup http://www.everyjoe.com/articles/the-importance-of-naming-your-startup/comment-page-1/#comment-311869 Office Repo » What’s in a Name? Everything You Need To Know About Naming a Startup Thu, 07 Dec 2006 16:23:10 +0000 http://startupspark.com/the-importance-of-naming-your-startup/#comment-311869 [...] From startupspark.com One of the first things people do when they’re starting a new business is pick a name. It’s a pretty important step, because it ends up defining a lot about the business. [...] [...] From startupspark.com One of the first things people do when they’re starting a new business is pick a name. It’s a pretty important step, because it ends up defining a lot about the business. [...]

]]> By: Ben Yoskovitz http://www.everyjoe.com/articles/the-importance-of-naming-your-startup/comment-page-1/#comment-311867 Ben Yoskovitz Thu, 07 Dec 2006 05:32:46 +0000 http://startupspark.com/the-importance-of-naming-your-startup/#comment-311867 Andrew - you bring up good points. The naming guide that I linked to talks extensively about trademarking, but since it's not my area of expertise I didn't discuss it in my post. But they do talk about the pros of an easily trademarked name, which I'm sure is a factor in a lot of cases. Robert - I wish you luck naming your company! It's a challenge for sure... Andrew – you bring up good points. The naming guide that I linked to talks extensively about trademarking, but since it’s not my area of expertise I didn’t discuss it in my post. But they do talk about the pros of an easily trademarked name, which I’m sure is a factor in a lot of cases.

Robert – I wish you luck naming your company! It’s a challenge for sure…

]]> By: Ben Yoskovitz http://www.everyjoe.com/articles/the-importance-of-naming-your-startup/comment-page-1/#comment-311866 Ben Yoskovitz Thu, 07 Dec 2006 05:31:40 +0000 http://startupspark.com/the-importance-of-naming-your-startup/#comment-311866 Doug - I'm guessing b5 relates to the number of bloggers that started the company, but it's definitely a tricky name to spell. I remember writing something on Instigator Blog (or commenting somewhere) about b5 and Jeremy corrected my formatting of the name. Of course I don't even remember what the correction was, so now I often just say "b5" or I go with "b5 media" cause it seems to make the most sense. Doug – I’m guessing b5 relates to the number of bloggers that started the company, but it’s definitely a tricky name to spell.

I remember writing something on Instigator Blog (or commenting somewhere) about b5 and Jeremy corrected my formatting of the name. Of course I don’t even remember what the correction was, so now I often just say “b5″ or I go with “b5 media” cause it seems to make the most sense.

]]> By: Robert http://www.everyjoe.com/articles/the-importance-of-naming-your-startup/comment-page-1/#comment-311865 Robert Thu, 07 Dec 2006 04:20:27 +0000 http://startupspark.com/the-importance-of-naming-your-startup/#comment-311865 What timing you have Ben. I'm struggling with this very issue right now while trying to name a new company and its flagship product. At 90 pages the document is going to take some time to digest, but I'm looking forward to what it has to offer. What timing you have Ben. I’m struggling with this very issue right now while trying to name a new company and its flagship product.

At 90 pages the document is going to take some time to digest, but I’m looking forward to what it has to offer.

]]> By: Andrew Flusche http://www.everyjoe.com/articles/the-importance-of-naming-your-startup/comment-page-1/#comment-311863 Andrew Flusche Wed, 06 Dec 2006 23:09:55 +0000 http://startupspark.com/the-importance-of-naming-your-startup/#comment-311863 Ben, You hit on an interesting tension within companies. We talked about this a bit in my trademark class (which I should be studying for). Marketers want a name that is easy to identify, spell, pronounce, and that explains what the company is about. However, those names aren't usually trademarkable (federally, at least) right out of the gate. Thus, lawyers want crazy names (i.e., "fanciful" ones like "Kodak"). A name like "Business Consultants, Inc" merely describes what the company does. You have to use it, get the public to associate it with your goods/services, and then you eventually acquire trademark rights in it. Something like "Squidoo" is instantly trademarkable, since it's unique and your own (a.k.a. "arbitrary" or "fanciful"). Sorry for the treatise. This issue just fascinates me. Andrew Ben,

You hit on an interesting tension within companies. We talked about this a bit in my trademark class (which I should be studying for).

Marketers want a name that is easy to identify, spell, pronounce, and that explains what the company is about. However, those names aren’t usually trademarkable (federally, at least) right out of the gate. Thus, lawyers want crazy names (i.e., “fanciful” ones like “Kodak”).

A name like “Business Consultants, Inc” merely describes what the company does. You have to use it, get the public to associate it with your goods/services, and then you eventually acquire trademark rights in it. Something like “Squidoo” is instantly trademarkable, since it’s unique and your own (a.k.a. “arbitrary” or “fanciful”).

Sorry for the treatise. This issue just fascinates me.

Andrew

]]> By: Doug http://www.everyjoe.com/articles/the-importance-of-naming-your-startup/comment-page-1/#comment-311862 Doug Wed, 06 Dec 2006 20:01:25 +0000 http://startupspark.com/the-importance-of-naming-your-startup/#comment-311862 Ben, Though I like the company, b5media is not a good name. The main reason being it is unclear about how it should be capitalized. I've seen a lot of variations of it (B5media, b5media, B5 media b5 media, etc.). eBay has similar problems. Eric of Common Sense PR is excellent at thinking of names. You should ask him for some feedback. Ben,

Though I like the company, b5media is not a good name. The main reason being it is unclear about how it should be capitalized. I’ve seen a lot of variations of it (B5media, b5media, B5 media b5 media, etc.). eBay has similar problems.

Eric of Common Sense PR is excellent at thinking of names. You should ask him for some feedback.

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