The New "I’m a PC" Ads from Microsoft
October 4, 2008 by Jason Bean
Filed under Computers
The new Microsoft ads have been out for awhile now and they are a serious improvement over the previous Seinfeld and Gates ads that preceded them.
If I assume that Microsoft’s goal was to reach out and connect with real people to begin with, I’m not sure why they didn’t immediately start with this campaign in the first place. Mixing people we don’t know with people we do and recognize I think is a great strategy.
One of the things that irritates me about most Apple ads, and for the most part Apple users is that they all have this air of exclusivity and higher value than the lowly PC user.
Do you agree?
I’m fine with you having a piece of metal and plastic that you prefer using over another piece of metal and plastic, but it’s just a preference thing. There’s positives and negatives for both camps.
If I think about it more though, there is a bit of exclusiveness to owning an Apple. Most people can’t afford one compared to the cost of a PC.
