Comments on: The New PR Tools Gain Credibility, Lose their Fad Status http://www.everyjoe.com/articles/the-new-pr-tools-gain-credibility-lose-their-fad-status-168/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Sat, 19 Dec 2009 05:24:38 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Scott Bauman http://www.everyjoe.com/articles/the-new-pr-tools-gain-credibility-lose-their-fad-status-168/comment-page-1/#comment-351718 Scott Bauman Tue, 26 Jun 2007 13:26:30 +0000 http://www.commonsensepr.com/2007/06/23/the-new-pr-tools-gain-credibility-lose-their-fad-status/#comment-351718 Good post. I've been an evangelist in our agency for years and I'm finally feeling like some clients are getting it. The biggest challenge - and I see it with my own colleagues - is that we have to try harder to prove the value of the "cool" social media initiatives. Take an hour to map out how that podcast you seeded to message boards found its way to three blogs and eventually ended up in a BusinessWeek blog post. THEN, show how many possible prospects you reached for your client. You can do this on a few slides if you'd like, but use images...after all, your visual has to equal what in the old days was a traditional clipping a client could forward around the office. Give them something to see and experience not just the satisfaction that they're now "doing social media." Good post. I’ve been an evangelist in our agency for years and I’m finally feeling like some clients are getting it. The biggest challenge – and I see it with my own colleagues – is that we have to try harder to prove the value of the “cool” social media initiatives. Take an hour to map out how that podcast you seeded to message boards found its way to three blogs and eventually ended up in a BusinessWeek blog post. THEN, show how many possible prospects you reached for your client. You can do this on a few slides if you’d like, but use images…after all, your visual has to equal what in the old days was a traditional clipping a client could forward around the office. Give them something to see and experience not just the satisfaction that they’re now “doing social media.”

]]> By: Are the New Rules of Marketing and PR Here to Stay? | Copyblogger http://www.everyjoe.com/articles/the-new-pr-tools-gain-credibility-lose-their-fad-status-168/comment-page-1/#comment-351719 Are the New Rules of Marketing and PR Here to Stay? | Copyblogger Tue, 26 Jun 2007 02:39:22 +0000 http://www.commonsensepr.com/2007/06/23/the-new-pr-tools-gain-credibility-lose-their-fad-status/#comment-351719 [...] Eggertson of Common Sense PR wrote an interesting post this past Saturday, offering indications that new media public relations tools, such as blogs, [...] [...] Eggertson of Common Sense PR wrote an interesting post this past Saturday, offering indications that new media public relations tools, such as blogs, [...]

]]> By: Kevin Dugan http://www.everyjoe.com/articles/the-new-pr-tools-gain-credibility-lose-their-fad-status-168/comment-page-1/#comment-351717 Kevin Dugan Sun, 24 Jun 2007 05:05:48 +0000 http://www.commonsensepr.com/2007/06/23/the-new-pr-tools-gain-credibility-lose-their-fad-status/#comment-351717 Eric - Good points. Folks always need to keep the golden rules of planning in place (research, audience, strategy). But they also need to play with all of the shiny new stuff so they can recommend the best possible tactical plan. This is the only reason I can throw out there to explain why I am currently on Facebook. Some get so overwhelmed they simply block it all out. They should just jump in and start playing. No pressure. Eric – Good points. Folks always need to keep the golden rules of planning in place (research, audience, strategy). But they also need to play with all of the shiny new stuff so they can recommend the best possible tactical plan.

This is the only reason I can throw out there to explain why I am currently on Facebook.

Some get so overwhelmed they simply block it all out. They should just jump in and start playing. No pressure.

]]> By: Geoff Livingston http://www.everyjoe.com/articles/the-new-pr-tools-gain-credibility-lose-their-fad-status-168/comment-page-1/#comment-351720 Geoff Livingston Sat, 23 Jun 2007 21:32:32 +0000 http://www.commonsensepr.com/2007/06/23/the-new-pr-tools-gain-credibility-lose-their-fad-status/#comment-351720 Thanks, Eric. I agree, the ship's leaving the dock for naysayers. It's time to run on board. Did you see Steve Rubel jumped on the Participation is Marketing bandwagon yesterday? Yet another sign. The wheels are turning faster and adoption progresses. Thanks, Eric. I agree, the ship’s leaving the dock for naysayers. It’s time to run on board. Did you see Steve Rubel jumped on the Participation is Marketing bandwagon yesterday? Yet another sign. The wheels are turning faster and adoption progresses.

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