The Pope Gets a Logo
December 20, 2007 by Susan Gunelius
Filed under Marketing
I bet you never expected the Pope to get a logo to promote one of his trips to the United States. Alas, that day is here. Logo Design Works published a post today saying the logo is tied to Pope Benedict XVI’s trip to the Archdioceses of New York and Washington, D.C. on April 15-20, 2008. Not only does the Pope get a logo for his trip, but he gets a tagline, too – “Christ Our Hope.”
Is it just me or is this logo a bit much? I love branding, but I’m not sure I understand why this logo is necessary or helpful.
I think logos are becoming temporary and dispensible in situations like this where they’re being overused to promote short-term events. I can’t even count the number of times during my corporate marketing days when I’d have to come up with logos and taglines that added no value to the project or initiative they were related to (like a team meeting).
What do you think? Do you think throw-away logos are useful?
I thought the Church already had a logo… Isn’t it called a “cross?”
These bugs are no more or less effective then logo marks, text marks or icons created by big box retail chains for short-term sales objectives. You are right, they are designed to be disposable.
However, I believe they are designed with the same purpose in mind; a recognizable symbol that relates to an idea, product or service. In this case, it’s event promotions. Let’s make no mistake about that. :)
@Jeffery, thanks for the laugh. So true.
I’m sorry, this is wrong. And a bad design at that. Wouldn’t a nice, classical type treatment serve the purpose? To market a religious event in such a blatant fashion just seems wrong to me.