The Star Wars Brand Never Loses Power
June 5, 2007 by Susan Gunelius
Filed under Marketing
It’s been thirty years since the first Star Wars movie was released and two years since the last of the series was released. Still, the brand stays strong with no signs of weakening anytime soon. Fans keep the brand alive through DVDs, books, comics, clubs, conferences, etc.
The Star Wars brand also stays in people’s minds through efforts that have nothing to do with the companies and people behind the movies and merchandising. Through individuals creating their own Star Wars fan fiction, videos and more, the brand becomes even more popular. A perfect example comes from the many videos one can find on YouTube about Star Wars. Follow this link to see a funny video posted on YouTube about Darth Vader’s brother, Chad, working at a convenience store. The brand is symbolized by iconic characters like Darth Vader that seem to never lose power.
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Check out what others are saying about this post...[...] Science Fiction, when done well, can be enlightening. New ideas, new ways of thinking, and sometimes, new constructs lead to visionary outbursts. Sometimes it becomes rooted in the cultural lexicon or just the right group to the point that it’s absorbed into the cultural lexicon. Jules Verne put people on the moon. Robert A. Heinlein got us a bit closer with some pragmatic writing to the point where “Waldos” was adopted as technical language. Asimov brought us the three laws of robotics. All of these were adopted by the geeks of yore, probably until Star Wars, which made the future mainstream and marketable. [...]