http://www.everyjoe.com/articles/the-star-wars-brand-never-loses-power/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Wed, 02 Dec 2009 08:35:10 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.everyjoe.com/articles/the-star-wars-brand-never-loses-power/comment-page-1/#comment-320222 The Star Trek Effect « Joos of the Day Wed, 13 Jun 2007 14:54:57 +0000 http://www.brandcurve.com/the-star-wars-brand-never-loses-power/#comment-320222 [...] Science Fiction, when done well, can be enlightening. New ideas, new ways of thinking, and sometimes, new constructs lead to visionary outbursts. Sometimes it becomes rooted in the cultural lexicon or just the right group to the point that it’s absorbed into the cultural lexicon. Jules Verne put people on the moon. Robert A. Heinlein got us a bit closer with some pragmatic writing to the point where “Waldos” was adopted as technical language. Asimov brought us the three laws of robotics. All of these were adopted by the geeks of yore, probably until Star Wars, which made the future mainstream and marketable. [...] [...] Science Fiction, when done well, can be enlightening. New ideas, new ways of thinking, and sometimes, new constructs lead to visionary outbursts. Sometimes it becomes rooted in the cultural lexicon or just the right group to the point that it’s absorbed into the cultural lexicon. Jules Verne put people on the moon. Robert A. Heinlein got us a bit closer with some pragmatic writing to the point where “Waldos” was adopted as technical language. Asimov brought us the three laws of robotics. All of these were adopted by the geeks of yore, probably until Star Wars, which made the future mainstream and marketable. [...]

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