Comments on: The Three Legs of Branding

By: Three Definitions of Brand

Three Definitions of Brand — Sun, 05 Aug 2007 00:04:03 +0000

[...] The Three Legs of Branding Tags:brand definition brand equity branding intangible asset intellectual property marketing trademarkShare This [...]

By: Who says marketing doesn't save lives? at Debanter

Who says marketing doesn't save lives? at Debanter — Wed, 06 Jun 2007 18:35:45 +0000

[...] that everyone crafted up during the millionth brainstorming session…might all be moot. Susan Genelius brought this up and referenced Drew McLellan’s article on branding. It’s not just about [...]

By: Susan Gunelius (Brandcurve.com)

Susan Gunelius (Brandcurve.com) — Sun, 03 Jun 2007 21:58:26 +0000

Jennifer, thank you for visiting me at Brandcurve. I love your idea for a post about personal branding. I’ll definitely write a post about that in the next few days. I love to write about things people really want to hear about, so let me know if there are any other topics you’d like to read about at Brandcurve!

Susan

By: Jennifer

Jennifer — Sun, 03 Jun 2007 06:10:38 +0000

Hey, saw your post over at AW. Welcome! I like information about branding but it always seems to apply differently when you’re branding yourself (like an independent freelancer) rather than a bigger organization. I always think, oh, I should get a tag line or something but lots that I’ve seen for independents I don’t like. A post on that would be cool.

Nice looking blog!

By: Drew McLellan

Drew McLellan — Sat, 02 Jun 2007 18:23:23 +0000

Susan,

Thanks for your kind words. I’m astonished that there are still the huge misperceptions about branding out there.

Sounds like we are of the same mind — and nice to discover your blog, by the way!

Drew

By: Thriving Prosperity Blog.

Thriving Prosperity Blog. — Sat, 02 Jun 2007 14:54:04 +0000

[...] vision of the brand The consumer’s vision of the brand Where your brand sits in the marketplace read more | digg [...]